CODE:EMOTION
Arthur Schmidt-Pabst

My life was accompanied by computers.

I got my first C64 when I was 8, followed by an Amiga, then PC, then Mac. This sounds like a coder's trajectory, but during those Amiga years, I made a crucial discovery: I wasn't fascinated by how to write code; I was fascinated by how code could make people feel!

Those early digital experiences, pixelated worlds, chiptune soundtracks, interactive narratives, elicited emotions in me that before only music or movies had. But the computer world was different. It was participatory. Strange. Deeply fascinating. I started to identify with nerd and geek culture before it was even called that in Germany.

I've spent my career living on the borderline between emotion and code. Never quite a programmer, never quite a traditional designer. The weird middle space is where the magic happens.


Code:emotion is my philosophy: design at the intersection of code and emotion. It's about understanding how mathematics can move people, how pixels can break hearts, how systems can feel human.

I'm a visual designer who specializes in making digital things resonate. I work with businesses and artists who want their digital presence to actually connect with people; not just look pretty, not just function, but create genuine human experience.

My practice is multidisciplinary by nature. I create brand identities, design interfaces, build digital experiences, make street games, and explore what I call DIY mysticism. Some projects pay the bills. Others feed the soul. All of them explore how technology and humanity intersect.

Working with AI
When AI tools exploded onto the creative scene, I chose curiosity over despair. I've built what I call my "band of GPTs", specialized AI assistants that help me iterate faster and explore stranger territories. Sometimes they're brilliant. Sometimes they're catastrophically wrong. Both outcomes teach me something.

The tools don't replace judgment — they require more of it. AI lets me test fifty directions in the time it used to take to test five, but I'm still the one deciding which direction matters. The emotional intelligence remains human. Always.



What I Do
I offer three approaches to design work, each with its own aesthetic language:

AOTSP — Design and automation for nerds, weird artists, hackers, and magical beings. Extraordinary and unafraid.

BrutMOD — Neo-brutalist, typography-first design for those who like things clean and serious. Reputable and corporate.

Empathy — Soft minimalism with a focus on values, collaboration, and conscious aesthetics. Sustainable and thoughtful.

Beyond client work, I create street games that transform urban spaces into playgrounds, and experiment with what happens when mysticism meets digital tools.

If you need someone who understands both the technology and the feeling: who can translate code into human experience, let's talk.

CODE:EMOTION DESIGN STUDIO

© arthur schmidt-pabst

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