My life was accompanied by computers.
I got my first C64 when I was 8, followed by an Amiga, then PC,
then Mac. This sounds like a coder's trajectory, but during those
Amiga years, I made a crucial discovery:
I wasn't fascinated by how to write code; I was fascinated by
how code could make people feel!
Those early digital experiences, pixelated worlds,
chiptune soundtracks, interactive narratives, elicited emotions in me
that before only music or movies had. But the computer world was
different. It was participatory. Strange. Deeply fascinating. I
started to identify with nerd and geek culture before it was even
called that in Germany.
I've spent my career living on
the borderline between emotion and code. Never quite a programmer,
never quite a traditional designer. The weird middle space is where
the magic happens.
Code:emotion
is my philosophy: design at the intersection of code and emotion.
It's about understanding how mathematics can move people, how
pixels can break hearts, how systems can feel human.
I'm
a visual designer who specializes in making digital things resonate. I
work with businesses and artists who want their digital presence to
actually connect with people; not just look pretty, not just function,
but create genuine human experience.
My practice is
multidisciplinary by nature. I create brand identities, design
interfaces, build digital experiences, make street games, and explore
what I call DIY mysticism. Some projects pay the bills. Others feed
the soul. All of them explore how technology and humanity
intersect.
Working with AI
When AI tools exploded onto the creative scene, I chose
curiosity over despair. I've built what I call my "band of
GPTs", specialized AI assistants that help me iterate faster and
explore stranger territories. Sometimes they're brilliant.
Sometimes they're catastrophically wrong. Both outcomes teach me
something.
The tools don't replace judgment — they
require more of it. AI lets me test fifty directions in the time it
used to take to test five, but I'm still the one deciding which
direction matters. The emotional intelligence remains human.
Always.
What I Do
I offer three approaches to design work, each with its own
aesthetic language:
AOTSP — Design
and automation for nerds, weird artists, hackers, and magical beings.
Extraordinary and unafraid.
BrutMOD
— Neo-brutalist, typography-first design for those who like things
clean and serious. Reputable and corporate.
Empathy
— Soft minimalism with a focus on values, collaboration, and conscious
aesthetics. Sustainable and thoughtful.
Beyond client work,
I create street games that transform urban spaces into playgrounds,
and experiment with what happens when mysticism meets digital
tools.
If you need someone who understands both the
technology and the feeling:
who can translate code into human experience, let's talk.
© arthur schmidt-pabst