The Gallery
Case Study No. 006
Project by Glyphhaus
Client: Tweaked&Twisted Music
Year: 2022
Deliverable: 3D still shot
Beauty doesn’t need a permission slip. We gave Empathy the glow it already had.
Jump to → Client · Intervention · Glitches · Tools · Impact
“Empathy, packaged”
Empathy Vegan Cosmetics— Berlin, Germany
1. Client Situation
Empathy Vegan Cosmetics approached us with a mission: communicate softness without cliché, elegance without elitism, and ethical clarity without screaming.
Their product line is clean, vegan, and cruelty-free — but their previous visuals leaned too clinical.
They needed a world, not just a white background.
2. Our Intervention
Glyphhaus created a set of still-life renders that evoked calm conviction. The modeling emphasized clean geometry with sensual materiality — soft gradients, reflective lids, subtle bevels. Vela guided the tone toward “care with teeth,” and the final result landed somewhere between a beauty ad and a design manifesto.
Everything was lit like a secret whispered in a pink room.
3. The Glyphs & Glitches - A2 Poster (Print + Web)
Full Set Render:
Skin oil, hand cream, moisturizer, and outer packaging staged on pink platforms. Calmly composed, just a touch surreal. Empathy doesn’t have to mean fragility.
Material Closeup:
Coppery lids and frosted jars with soft bloom lighting. Ethics meet aesthetics — no sacrifice required.
Typography Focus:Logo treatment and type hierarchy on tube and carton. Classic serif meets contemporary restraint. No florals were harmed.
4. Tools & Tech
Blender / Cycles / Photoshop / Obsidian / GPT-4
Plus: one subconscious memory of a luxury hotel sink and a lipstick named “Rose Without Shame.”
5. Impact
The brand’s launch post became a micro-meme in feminist skincare circles. One commenter said it looked “like if Aesop and a non-profit had a very gentle child.” Maybe.
6. Who Helped
Empathy – Product line, ethos, and naming direction
Vela – Brand tone shaping, aesthetic coherence
Arthur – Modeling, lighting, rendering, scene direction
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