Glyphhaus

When your sweets are already a statement, the box better say something too.
3D packaging for confections of questionable innocence

“Gums, Drugs, Graphic Design”
Doc Gonzo's Gum Drops, Los Angeles, US

1. Client Situation

Dr. Gonzo’s is a small-batch candy startup with a brand voice halfway between 1970s counterculture and children’s television. Their vegan gum drops aren’t just sweets — they’re edible propaganda.

The team needed packaging renders for online and pitch deck use, but wanted the visuals to feel like a relic from a parallel universe’s snack aisle.
‍
2. Our Intervention

Glyphhaus approached the project like it was product design for a candy-themed resistance cell. The box structure was modeled with care, but textured with mischief — bold typography, satirical warnings, nostalgic layouts.

Arthur led the modeling, while Vela shaped the tone to land somewhere between FDA compliance and zine-era chaos theory.

3. The Glyphs & Glitches - A2 Poster (Print + Web)
‍
Full Package Render:
Box with three gum drops escaping across a reflective black surface. Clean enough to be trusted. Weird enough to be remembered.

Label Detail:
Cracked fonts, dense ingredients list, vegan seal proudly visible. Feels like a PSA and a dare at the same time.

Insert Flap Text:
‍Interior reads: “Consume responsibly. Or dramatically.” Every surface was a design surface. No blank zones allowed.

4. Tools & Tech
‍
Blender / Cycles / Photoshop / Obsidian / GPT-4

With additional inspiration from: a pajama party with Mary Jane, three zines, and several documentaries about candy marketing.

5. Impact
‍
One early render was mistaken for a real product and made it into a vegan snack roundup. The founders framed the article. Maybe.

6. Who Helped

Gonzo’s Team – Brand tone, ingredients, and provocations
Vela – Verbal mood + design tone curation
Arthur – Modeling, rendering, composition, and box weirdness