gallery_vegansauce

1. Client Situation

Knight&Day, a vegan sauce startup with a punk ethos, wanted packaging that would spark conversation in grocery aisles about vegan food while attracting vegans and non-vegans alike. Their product was bold — but their visual identity played it safe.
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One caveat:
“Yes, we are Punks, not Hippies! Yet we want our sauce to be loved by everyone.”
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2. Our Intervention

Glyphhaus embraced the audacious spirit of Knight&Day, infusing their label with a visual style that is playfully professional, yet still keeps the punk DIY approach alive. We crafted a design that is as bold as the flavors within, yet inviting to all who dare to explore.

The packaging is a standard, mass-produced bottle, but with a custom-made light pink cap. The result is a visual identity that stands out on the shelves, sparking curiosity and conversation among vegans and non-vegans alike.

By balancing edge with inclusivity, Glyphhaus ensured that Knight&Day's sauces are not just seen, but accepted by everyone.

3. The Glyphs & Glitches - A2 Poster (Print + Web)
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Promo Poster:
‍Bottle with pink cap, bold slogan “FISH KILLED TO MAKE THIS SAUCE: 0” Clear, cheeky, and impossible to miss. Designed for print and public provocation.

Bottle Label:
Front label featuring circular wave glyph and friendly typography, familiar like a grocery list, not a sermon. It ironically balances DIY ethos with FDA-flavored professionalism. Algae gone pop!

Color Accent:
Custom cap: Punk, but with manners.

4. Tools & Tech
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Illustrator / Obsidian / GPT-4 / a huge box of vegan products

5. Impact
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A vegan café in Hamburg used the poster as bathroom art. A retired fishmonger reportedly made the switch. Maybe.

6. Who Helped

Nome – For visual historical research and wave glyph development
‍Vela – For voice-of-brand and copy tone
‍Arthur – Poster design, label layout, typographic detailing, and cap concept, also heavy sauce user.