My work tends to gather in the useful middle ground, where systems have to function, feel deliberate, and still make sense to actual human beings. Over the years that has meant systems design, UI and UX design, web work, branding, editorial design, packaging, and the occasional project that refused to remain in a single category and was better for it.
I started at Pixelpark, then moved through smaller agencies including Plastic Reality, K&D, and BrothersBit before returning, repeatedly, to independent practice. A large part of that work was for individuals and smaller organizations that needed clear digital and printed communication. Later, many of my main clients were startups in the founding phase. For them I built assets, mock-ups, prototypes, campaigns, identities, and product worlds that helped ideas become visible enough to test, pitch, and grow.
I have seen a fair number of technologies arrive with tremendous confidence, reorganize the conversation, and sometimes vanish again with much less ceremony: VHS, CD-ROM, modems, DSL, and now AI. I remain fascinated by that cycle, often skeptical of it, and still genuinely glad to work inside it. It keeps one alert.
That is also why the two branches belong together. Code:Emotion Design carries the design practice. Human in the Middle carries consultation, training, and prototyping for practical AI adoption. The bridge between them is not branding theater. It is the same concern with structure, friction, trust, judgment, and how people actually get through a day of work without losing the thread.
I work alone or within a small team, depending on the project. I prototype and build through AI-assisted coding, supported by years of working closely with developers and a lifelong interest in code, systems, and servers. I am not pretending to be a full-stack engineer in disguise. I do, however, know enough to build useful things, ask better questions, and keep a system honest.
If you want the longer version of how that perspective developed, the blog is where I write about tech, work, judgment, and everyday life with AI.